Starting a new business can be a challenging task, and getting it right in the first attempt can be equally taxing. To ensure that your business expands to different horizons, you need the right marketing tools to aid in this endeavor. Email marketing services are one of the most important marketing tools whose effectiveness is often downplayed.
Choosing the right email marketing service for your business can prove immensely beneficial, as it helps you establish a direct contact with your customers, and you wouldn’t be spending oodles of money doing so.
So, below are the top 3 email marketing service providers, ideal for small businesses, which ensure that you communicate effectively with your client:

Constant Contact
This email service provider is one of the most reliable email marketing services that has been garnering popularity owing to its usefulness and simple interface; even a novice can easily use this email marketing tool without any hassle. Constant Contact allows you to manage your email lists, contacts, and email templates with great ease. It even provides its user with easy tracking and reporting, an image library, built-in social media sharing tools, and 1GB of storage for their files. In fact, Constant Contact even offers online training and live seminars in several neighborhoods, thereby, making it the perfect marketing tool for small businesses.

ConvertKit
Here’s a robust email marketing platform that has proven quite useful for marketers, professional bloggers, authors, and small businesses. ConvertKit is quite powerful and easy to use. It even allows the users to offer various content upgrades and incentives to their clients with the email signup forms. Moreover, even the auto-responders are easy to manage, and you can successfully send drip emails. Additionally, ConvertKit even offers email-based support to its users and has an extensive knowledge base along with great learning material.

Drip
Drip has been hailed as one of the most robust email marketing platforms that have been successfully catering to eCommerce websites, marketers, and bloggers. It is quite popular with various audiences, as it offers a wide range of tools along with their smart email marketing platform. People often choose this email marketing service provider because it is quite beginner-friendly and offers several add-ons available for popular website builders like WooCommerce and WordPress. Drip outranks most of its competitors, as it offers several intelligent marketing automation tools, list groups, smarter email segmenting, and a plethora of amazing features that can allow you to contact specific audiences in your email list.