Email marketing has become an essential part of a business’s digital marketing campaign. Unlike social media marketing, email marketing allows a business to add a personal touch to its communication with potential or existing customers. Not only that, but email marketing tools help a business send out autoresponders and newsletters to its loyal subscribers and customers. One can consider looking into some of the most-used email marketing tools available online.

MailChimp
This is one of the easiest email marketing tools. The user interface (UI) is well designed, and it can be easily used by beginners to build a good email marketing campaign.

ActiveCampaign
With monthly subscriptions starting at around $9, ActiveCampaign is one of the most affordable email marketing tools. It is rich with features and has a customer relationship management (CRM) system to manage leads and automation tools to turn the leads into customers.

GetResponse
Affordability and ease-of-use are two of the most notable features of this email marketing tool. While other services may charge more as your list of subscribers grow, GetResponse is known to keep subscription charges stable irrespective of the size of the list. With more than 500 well-designed email templates, GetResponse makes it easy to create newsletter and autoresponders, whether you are an expert or novice. These templates have been designed to be compatible also with mobile devices. One of the most significant features of GetResponse is the application program interface (API) that allows you to perform the custom integration. This is in addition to the off-the-shelf integration available with Salesforce, WordPress, Zendesk, Shopify, and PayPal.